Why Now Is the Time to Sell

With over 300 million active users and third-party sellers accounting for more than 60% of Amazon’s sales, launching your Amazon business in 2025 means tapping into massive opportunity if you start 🤝

1. Create Your Amazon Seller Account

• Individual Plan: $0.99 per sale, best for testing.

• Professional Plan: $39.99/month — unlocks advertising, bulk tools, and analytics. Most newcomers aiming for scale go this route.

2. Choose Your Selling Model

• FBA (Fulfilled by Amazon): Handles logistics, Prime eligibility, and customer service. Ideal for fast growth. 

• FBM: You manage storage and shipping — better for unique, heavy, or slow-moving SKUs.

• Private Label, Retail Arbitrage, Wholesale — pick what fits your budget and goals. 

3. Select Smart Products

• Use Amazon’s Product Opportunity Explorer to evaluate demand, trends, and competition. 

• Focus on items with simple packaging, long shelf life, and branding potential. Avoid restricted or gated categories. 

4. Source & Launch

• Connect with suppliers (Alibaba, IndiaMART, or local). Verify legitimacy, assess MOQs, and get samples. 

• Enroll in Amazon Brand Registry for benefits like A+ content and IP protection. 

5. Build High-Converting Listings

Your listing is your single best salesperson:

• Title & bullets: Keyword-rich and benefit-driven.

• Images: High-quality (1,000 px+), multi-angle, in-use shots. 

• A+ Content: Brand-enhanced visuals and enhanced storytelling for Brand Registered sellers.

6. Price Strategically

Build a pricing model that covers:

• COGS + shipping + Amazon fees

• PPC/ACoS

• Competitor pricing

• Inventory holding costs and returns

Avoid overly aggressive pricing — build margin room. 

7. Launch with Ads & Reviews

Get visibility fast:

• Run Amazon PPC campaigns right out of the gate — even small budgets help.

• Encourage honest reviews through follow-ups and great service.

• Monitor Buy Box eligibility, account health metrics, and feedback. 

8. Monitor Performance & Iterate

Use tools like Keepa, Seller Assistant, and Amazon’s built-in dashboards to gauge:

• Sales velocity, pricing history, and inventory levels

• Account Health (ODR, late shipments, etc.) 

Test product images, bullets, and prices every 30–60 days.

9. Plan to Scale

Once your foundation is set:

• Introduce complementary bundles or expanded SKUs.

• Explore external traffic (social ads, influencers, email).

• Rein in fees by revisiting fulfillment methods: FBA vs FBM or hybrid models. 

10. Stay Compliant & Agile

• Don’t sell in restricted or gated categories — get approval first. 

• Follow packaging and prep standards to avoid delays or extra charges. 

• Adapt to fee changes, seasonal shifts, and competitor behavior.

Final Thoughts

Launching on Amazon in 2025 requires more than luck—it demands structure, insight, and operational excellence. Stick to the basics, invest in strong listings and products, and scale deliberately.

If you’re ready to grow faster with fewer mistakes, West M Products Group is here to help—from launchpad to lift-off. Let’s build your Amazon success together.